Press Releases
May 11, 2015
Connect Confidently – GuestTek™ Unveils its New Branding for a New Era of Hotel Technology
Calgary, Alberta – May 11, 2015 – Today, GuestTek has released its new branding. The hospitality technology leader has consolidated its global presence with a refreshed identity including an updated logo and new tag line that reinforces its commitment to helping hotels everywhere connect confidently.
“With our strategic acquisitions like iBAHN and Telnet, GuestTek’s incredible growth in the global hospitality market and our breakthroughs in product design, we recognized the need for a fresh, new corporate identity,” says Arnon Levy, CEO of GuestTek. “The new branding reflects our expanded global leadership position while retaining many of the core elements from our 18 years of history serving the hospitality market and the confidence and peace of mind we provide our customers.”
To develop this refreshed branding, GuestTek undertook extensive research with its customers to gain insights into their perceptions and beliefs about GuestTek and the industry as a whole. This research revealed GuestTek to be in a unique position to address the top challenges faced by today’s hoteliers:
- Providing connectivity for their guests
- Keeping pace with change
- Delivering a great guest experience
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